An increasing number of corporate recruiters and job seekers are using social networking sites to increase candidate pools and broaden their networks respectively. Sites like Facebook, Google+, Twitter, and LinkedIn, just to name a few, are recent targets of recruiter sourcing efforts.
Recruiters are not only using social networking sites as a potential candidate pool. They are also using the sites for research on background, referrals or recommendations, and highlighting anything that would justify a red flag.
According to a recent survey by CareerBuilder, published in Staffing Industry Analysts , 37% of respondents said they check candidate profiles on Social Media. That means more than a third of hiring managers and human resources professionals use social media to look into job candidates. Employers primarily used Facebook (65 percent) and LinkedIn (63 percent) to research candidates, while 16 percent used Twitter. The survey included responses from 2,303 hiring managers and human resource professionals.
When asked why they use social media to look into candidates’ backgrounds, they said:
• To see if the candidate presents himself/herself professionally, 65 percent.
• To see if the candidate is a good fit for the company culture, 51 percent.
• To learn more about the candidate’s qualifications, 45 percent.
• To see if the candidate is well-rounded, 35 percent.
• To look for reasons not to hire the candidate, 12 percent.
Thirty-four percent of hiring managers and human resources professionals said they found information on social media that caused them NOT to hire a candidate. That information included:
• Candidate posted provocative/inappropriate photos/info, 49 percent.
• There was info about candidate drinking or using drugs, 45 percent.
• Candidate had poor communication skills, 35 percent.
• Candidate bad mouthed previous employer, 33 percent.
• Candidate made discriminatory comments related to race, gender, religion, etc., 28 percent.
• Candidate lied about qualifications, 22 percent.
Although your online resume/presence creates a viable communication and marketing channel, it has created a gray-area between social and professional networking. Today, an active job seeker needs to be mindful of what is posted in their on-line social network profile(s).
So remember:
• “A picture says a thousand words”. Review and edit your online photo galleries. View your photos with a neutral/ third-party lens. Have a friend or colleague, that you respect and trust, provide feedback on your photos.
• “You never get a second chance to make a first impression”. The first question you must ask yourself is, how do I want to be seen? The answer to that question will drive the content of your online resume/ presence.
We encourage you to leverage these sites to your advantage. However, with every other resource, an informed user is a productive user.
